How does a construction contractor become a guest on a podcast?

Over the years, I’ve been on many podcasts. I’ll post a few of them below. I also produce a podcast for my remodeling company---but that’s not what I’m writing about today.

Today, I’m going to explain how to become a guest on a podcast if you’re a construction contra and why you should want to do this for your business and brand.

I’ll start with the why…As business owner we should want to be guests on podcasts and internet shows because it brings credibility to what you say and do. The guy on the screen naturally has more influence than the guy who is not.

Being interviewed gives a business owner an air of importance that you wouldn’t have otherwise.

Someone on the internet wants to ask YOU questions about your life, career, business or skillset. That’s a big deal.

It’s amazing how many modern people listen to long form content.

When we’re interviewed online, we potentially get to interact with a new audience and you’ll hopefully connect with them. At that point, a sale will be much easier.

Let’s keep it simple--- No publicity is bad publicity.

Get yourself out there talking about what you know, be gracious and kind. Be interesting. Take that content and promote it.

I’ve gone over the why, let’s talk about the how.

How do you get on a podcast? First off, ASK! Ask people who have a podcast to be a guest!

Let me simplify:

I’ll explain how I got on a recent podcast…

It started with interacting on social media. I’m on social media and I interact with different accounts in my niche. I don’t post and ghost.

I jumped in the comment section of a big tile account that was looking for a debater. I have a small name online and others thought it might be interesting. I was in the running with 3 other people for the appearance.

I believe what set me apart was that I was EASY to work with. The guy organizing the debate contacted me by direct message through Instagram. I immediately responded and gave him my cell phone information…he called…I immediately picked up (even though it wasn’t the best time) I talked to the organizer and “sold” him on the idea of me being on the show.

I used all the sales and communications skills I’ve learned over the years and I simply sold myself as the best option for the appearance. We need to self promote! We can’t be afraid of tooting our own horn! I mentioned that I had all the microphones and camera equipment and that I was ABLE to do the appearance. Don’t be a pain in the ass. Don’t make it difficult. This goes for ANY “sale”.

Next, when I got the call to be on the show…I remember the organizer asked me to send him a picture looking like I was going to be in a “fight”. I was sick as hell, cough, sneeze, stuffy nose…Didn’t matter…I brought the wife upstairs and within 15 minutes I had pictures sent to the organizer for him to make his promotional material.

The organizer gave me the date, I was ON TIME and PREPARED with a PowerPoint presentation and ready to debate the topic.

We want to be easy to work with. That’s big.

We also want to form relationships with different podcasters. I’ve been on a show called TileMoney, many times. I formed a friendship with Luke, the host…and it just seemed natural that I would be on his show. It was a small show the first time I was asked on…He was a beginner at podcasting, I was available and easy to work with…so he had me on.

That might be another tip here…start with a small show. We’re not going to get on the biggest show the first time. Start small, get your feet wet and become a viable interviewee.

I also believe that you have to be “interesting” in some way. Don’t shy away from controversy in your postings. Consistently post and make them count. Have an opinion, be someone that deserves to be listened to. Build a cool brand.

I want to say it again, no publicity is bad publicity. Get yourself out there.

One thousand people have watched or listened to my podcast debate I did recently. Imagine one thousand people in a room listening to me talk. That’s something I believe you can do too if you put it on the “to do” list and start working towards it.

Then, you have content that you can use on your own promotional channels. Your clients may look at you a little differently. You’ll be able to get your message out there and differentiate.

Don’t be AFRAID to SPEAK. Anyone that will be scared away by your words is going to be someone that you wouldn’t want to work with ANYWAY. If you help one person during your interview, that will come back to you tenfold ---and that’s something that I’ve learned from my many podcast appearances.

It is worth it!

My most recent podcast appearance.

My appearance on the biggest tile niche channel on YouTube.

My topical appearance on Tile Money with my business partner.

My first ever podcast appearance.