The power of YouTube for a HomeGrown Contractor.

YouTube is the second largest search engine in the world. That means people will go to YouTube to search for the answers to the questions that they may have. Heck, you’ve probably done it yourself.

As a Home Grown contractor, how can we utilize YouTube to build our business?

One way is to make informational or entertainment videos with local search in mind. Videos that your potential customers will find.

Making YouTube videos will open up a world of opportunity for a motivated tradesman.

We don’t do YouTube to become famous content creators. We’re do YouTube to get our PHONE RINGING.

Here’s how:

A short with my local customer’s search in mind.

Make an educational video and simply attach the name of your city and state in the title.

Strategically name the video what you think someone would type into a search engine.

What questions do you think your potential customer would have? What do you think they are typing into a search engine before they hire a contractor?

I’m a tiler, so, I would name my video---“Bathroom tile installation: Woodstock, GA.”

This works incredibly well because YouTube is owned by Google and Google search stocks its “video” tab with videos directly from YouTube. Your video will get picked up by Google search, usually within minutes. WELCOME TO GOOGLE!

Make a video and post it to YouTube targeting local search and key words that your customer would search…go to an “Incognito” tab on your search engine and type in your video title--it will more than likely show up on Google within minutes of publishing.

If you create a good video that is helpful to Google’s user base---it will live on Google for a long time. Usually until someone else makes a better one.

The key is to be helpful to Google’s users!

People go to Google for help and Google will reward you if your video delivers that help.

An important aspect of this marketing technique is a call to action on your video and all the information a Google user needs to contact you.

This is where we want to embed our smartly designed logos on all our videos. I advise people to have a logo that covers the who, what, where and how.

Who you are. What you do. Where you are. How to get ahold of you.

All of those factors should be on your logo so you can embed that on all your videos and it will act as a call to action.

Even simpler is a “Follow us” icon. Have your username and social media icons on a “follow us” icon. That icon can easily be made on photoshop, but I recommend hiring someone from Fiverr to make you one for $20.

If you’re motivated, TODAY, TODAY, TODAY…you can start making videos with your smart phone.

You’re doing your work…bust out your phone and film it.

Keep it under one minute so you can use that video across all platforms. You don’t even have to edit it if you can get it in one shot. Use your phone to embed the “follow us” icon on the video. Upload that video to YouTube, with a local search friendly title…BOOM. You’ve done your first YouTube video.

If you need quick help with any of this, contact me…or, imagine this----you can search YOUTUBE!

You won’t be a pro at it immediately. But I just spelled out the road map to getting your business on the 1st (Google) and the second (YouTube) biggest search engines in the world.

You have the equipment in your pocket. You have the technology. Now it’s time to start doing it. Get away from that BOSS you’ve outgrown---BECOME the boss by doing boss activities like starting a YouTube channel…Have access to millions of new customers…with your PHONE and a free APP.

I know you can do it.

HOMEGROWN CONTRACTORS. Building your future from the comfort of your own HOME!

Stop being CONSUMERS of content and start CREATING content. Consuming sucks time and brings you nothing…CREATING makes you money!

Now get to it!