The #1 key to a successful Google Business Profile
My tile business was built using Google Business.
No other tool drives more calls and form submissions than Google Business.
I figured this out because intelligence gathering has always been very important to me.
“Where did you get my number?”
“How did you find us?”
Invariably the answer was always “Google.”
Google is like the modern phone book. It’s like the yellow pages for the 21st century.
So, if you’re successful at being ranked in Google maps, you’ll have a regular stream of new leads coming in from the internet.
Here’s the key:
You must USE Google Business if you’re going to be SUCCESSFUL on Google Business as a contractor.
Yes, this sounds common sense, but I can’t believe how many profiles don’t utilize the many options on Google business. It’s crazy to see contractors who have the billions of Google users at their fingertips, and they won’t tap that amazing resource.
Think of it this way:
If you had a friend that never contacted you, that never spoke with you or wanted to hang out…Would you remain friends with that person?
Probably not—and Google is no different!
What does being “friendly” with your Google Business profile look like?
· Google updates. Go to Google maps and find your business. Find the option of “Add update”. Every week you should be posting an update- an advertisement for your business. Maybe a picture with attractive copy. Do this EVERY WEEK to let Google know you’re participating. Show the users of Google what you are up to!
· Add photos. Add photos to your Google profile REGULARLY. CONSISTENTLY post photos to your Google profile. You can also post VIDEOS under 30 seconds.
· Update your hours. During holidays Google will contact you and ask you to update your hours. ALWAYS let Google know whether you are open or closed during those times.
· Respond and ask for reviews. Ask for reviews on Google. Make sure to interact with the people who have left you positive or negative reviews. Do so professionally and promptly.
SIGN INTO GOOGLE BUSINESS AND UPDATE IT REGULARLY!
Use Google like you would any other social media. Keep it updated with new content for people who use that platform to see. We want them to know that we are an active business and that we want their patronage.
Post pictures of YOURSELF working. Too many business owners HIDE behind their business. Show Google users that you are a real person and that you want to help them!
CONSISTENCY is key with this strategy. Make it part of your weekly routine.
Wake up EVERY Monday morning with the sole intent to update your Google business profile and do this WEEKLY.
Google knows what businesses USE their platform. So give Google what it wants. Serve Google’s users!
When you play the game intelligently and consistently Google will reward you.
Take it from me, Google can be your number one traffic source for new leads and new paying customers. DO NOT NEGLECT GOOGLE.
Learn how to access your Google profile through Google maps.
If you’re a regular user, if you’re a dedicated user; Google will be your partner in lead acquisition.
You’re a businessman now, you track where your business comes from and you put MORE TIME into the platforms that drive traffic to your business.