You’ve never heard of this free advertising technique.✍

We don’t need to spend a bunch of money to advertise.

That’s part of being a HomeGrown Contractor. We don’t need to spend a ton of money to get the word out.

That’s where Guerrilla marketing comes into play.

Guerrilla marketing is defined as:

innovative, unconventional, and low-cost marketing techniques.

I’m a big fan of Guerrilla marketing and a great place to start is using Google’s review option.

Yes, you read that right. Use Google’s review option to advertise YOUR business.

This is my CUSTOMER REVIEW FREE ADVERTISING TECHNIQUE:

How do we do it?

It’s easy. Create a Google account for your business using your ROUND logo as your profile picture.  This logo will have what you do, where you are located and your website clearly displayed. The name of this account will be your business name. For this to work, it is IMPERATIVE that your Google account visual is set up in this way!

Then, over the course of time, write reviews and post pictures for businesses that you use and enjoy. Don’t post negative reviews, only 5-star reviews. Make the reviews THOUGHTFUL and HELPFUL. Post PICTURES. VIDEO reviews are EVEN BETTER!

The more reviews you submit, the more points you will get from Google. If you write enough reviews, that people find useful… if you get enough reviews for your company…you will move up Google’s review ranking system. Becoming a “local guide”, for example, allows your reviews to be listed at the top of any businesses’ profile.

THIS IS FREE ADVERTISING.

If you have a prominent, noticeable LOGO anyone who reads your review will notice it. They will see your LOCAL BUSINESS NAME. FOR FREE.

Noticeable Logo, Name of my company as the profile picture.

Notice Google’s point system. You get points when you LEAVE or RECEIVE a review.

My photos and reviews have been seen by over 400,000 people!

My companies’ reviews have been seen by HUNDREDS OF THOUSANDS of people.

I will often leave reviews on OTHER tile businesses that I know and that I am friendly with! So, people who are looking at that companies’ reviews, see my company as well.

Not only is this technique FREE ADVERTISING, because I have a noticeable logo…It’s also HELPFUL for other local businesses. It’s truly a win-win. I help a company that I like, thousands of people see my brand.

So, if you’re a carpenter, where would be an effective place to use this review technique?

How about the local lumber yard? A homeowner is looking for a good lumber yard, maybe they’re thinking about doing some work at their house…they’ll read some reviews to see where they’ll shop for material…They see your review, with your website…That’s an opportunity. That is a possibility they’ll search your website!

Sounds like a long shot?

No, it’s a game of NUMBERS. Enough people see your brand, that is more possibility that they’ll USE your service. Your brand is now in their mental rolodex.

Example, long ago I left a review for my shower door glass people. Someone was looking for a shower door for their shower. They were reading the glass companies’ reviews. They saw my logo and review. They called me. I ended up selling them a new shower.

It happened to me, that is how I know this technique works.

VERY LITTLE EFFORT. ZERO DOLLARS. MULTIPLE THOUSAND DOLLAR JOB THAT WAS BOOKED FROM THIS TECHNIQUE.

I’ve never heard anyone else talk about this.

You read it here on this blog.

If you think this is a good idea, share this with a friend.

There is no reason we have to spend a lot of money to get the word out.

This is one creative way to do it with ZERO DOLLARS and just a small amount of effort.

You’re a BUSINESSMAN NOW.

You THINK outside the BOX.