Top 5 reasons every contractor should build (and maintain) a blog.
I know what you may be thinking…
I’m a worker, not a BLOGGER.
Well, what if I told you there were a bunch of different benefits to creating a blog for your contracting company?
The main benefit for contractors to build and maintain a blog: MAKING MORE MONEY.
Yes, that’s right…a blog will help you make more money! Last time I checked, that’s why we’re in business, to make money.
Every reason I’m about to list is great on its own…but every reason I list will also help you make money.
All you need to get started is a website with the ability to create a blog and perseverance.
“PERFECT IS THE ENEMY OF GOOD ENOUGH!”
That means: don’t be afraid to start…get going on this right now!
Create your blog, start maintaining it creating helpful, intriguing content. It can be as simple as what you do every day. Project overviews. Information that you find interesting. Add pictures and videos…
When you get a few blog posts under your belt, you’ll begin to see these 5 benefits:
This book will give you a real understanding of SEO (Search Engine Optimization) and GEO (Generative Engine Optimization).
1. Google SEO (search engine optimization) – Google loves blog posts. When your blog posts begin to get recognized by Google, they’ll help you get NEW CUSTOMERS.
Think about it: someone in your area is searching for information, they find your blog…”Oh, wow, this company is near me! I’ll give them a call!” There you go. Your blog just generated a lead.
I recommend purchasing a fantastic book about Google SEO (and GEO) called Get to the Top of Google. The Plain English Guide to SEO. By Tim Cameron-Kitchen. This book goes over EVERYTHING you need to know about Google SEO and is up to date for 2025. Don’t throw spaghetti at the wall, read this book!
Gear your blog for local SEO. I see contractor websites and many of them are EXPENSIVE and USELESS. When you have a descent blog it will drive new customers to your site which turns your website into a valuable LEAD GENERATOR.
At that point, your website works for you.
2. Historical documentation – Your blog is a history of your company. Who is seen as a better company? One that has ZERO online footprint or one that has multiple years of documentation about what they’ve been up to?
A company with a long blogging history builds confidence in a serious customers’ mind. Someone who cares about who works in their home -will value the fact that you’ve documented your work.
3. You’ll help the public with your blog - People need HELP when it comes to whatever trade work you are involved in. People have no idea what they are buying or what to expect. They turn to the internet to find out what they should do and to gain knowledge.
When they stumble upon your blog you’re doing a serious act of GOODWILL. You may save someone from a construction nightmare with the informative content you produce. You may help someone with your content.
That will pay off for you by improving the state of your trade.
That will pay off for you karmically.
4. Credibility/Authority – When you produce good content for a blog, you become an expert. You become an authority in your field if you can effectively portray your professionalism.
People that observe your content will trust you. That will create a more trusting environment and hopefully a smoother project. They’ll want what you are selling.
Your blog is an invaluable tool in building your authority. Your blog is an invaluable asset for building trust.
5. Advertising – There is no better advertisement than a long form piece of content about who you are and what you do. Your blog posts have pictures, videos, they tell a story.
This form of advertising will sell jobs for you. Customers that care about HOW their project is built…they pay more. THIS is the type of advertising THEY want to see.
A blog: IT’S WORK. BUT it’s a piece of intellectual property that WILL WORK for you.
For as long as you own your website, your blog will be there working for you.
A blog is a pivotal part of your online marketing strategy.
You’re a business owner now.
You need a blog to document what you’re doing, attract new clients, sell to those new clients and make more money.
Get it started TODAY.